Brand Story

Welcome to LOUD, the epitome of a woman empowerment Caribbean lifestyle brand. Nestled in the enchanting landscapes of Trinidad and Tobago, we bring you a fashion experience like no other. At LOUD, we believe that fashion goes beyond mere clothing; it is a powerful tool for transformation and self-expression.


Founded by the visionary Afiya Bishop, LOUD merges fashion and color therapy to ignite the inner strength and confidence of women. Afiya’s mission is clear: to empower women to feel fabulous in their own skin. After all, when we look good, we feel even better.


Our vibrant and captivating designs are a testament to the energy and spirit of the Caribbean. We embrace the power of vibrant colors and bold prints, creating clothing that exudes joy and happiness. With every stitch and pattern, we encourage women to embrace their individuality and to be unapologetically themselves.


LOUD by Afiya is more than just a fashion brand; it embodies a way of life. We celebrate the art of living a fantastic and sustainable lifestyle, where exploration and adventure intertwine with environmental consciousness. We believe in traveling the world, cherishing moments with loved ones, and being a force to be reckoned with.


Inclusivity lies at the core of our brand. LOUD embraces and celebrates all body types, believing that every woman deserves to be seen and heard. We strive to create a community where diversity flourishes, and every woman can find her voice through fashion.


Join us on this incredible journey of empowerment and self-discovery. Explore our collections, carefully curated to reflect the vivacity and spirit of the Caribbean. Feel the fabrics that embrace you, the colors that ignite your soul, and the designs that bring out the fierce, confident woman within.


This is LOUD, where fashion and empowerment merge to create a world of unapologetic femininity. It’s time to be seen, to be heard, and to make a statement that resonates far beyond your shores. Embrace your power, embrace your style, and let your voice be heard.

About Afiya

Afiya’s journey from a sassy 5-year-old to a renowned fashion designer and advocate for women’s empowerment is nothing short of inspiring. Even at a young age, she possessed a distinct sense of style, refusing to settle for anything less than what truly resonated with her. Afiya’s passion for fashion only grew stronger as she entered her teenage years, accompanied by an innate entrepreneurial spirit.


At just 16 years old, Afiya fearlessly utilized her mother’s credit card to shop online, eventually reselling the carefully chosen clothing to her mother’s friends, coworkers, and even her teachers at school. It was evident that she possessed a natural talent for curating unique pieces that captivated those around her. Recognizing her calling, Afiya made the decision to enroll into fashion school at the University of Trinidad and Tobago. Where she started designing fashion jewelry which quickly became popular.


While pursuing her studies, Afiya opened her very first boutique at 20 years old, in the vibrant neighborhood of Woodbrook in Port of Spain. Continuing her practice of retailing the clothes she sourced online, she soon discovered a common sentiment among her customers—they yearned for something different. Inspired by this demand, Afiya embarked on a new journey, designing her own collection that she proudly showcased at the esteemed Trinidad Lookbook’s fashion show, Style Spirit.


Her designs instantly struck a chord with her clientele, who swiftly shifted their attention solely to Afiya’s creations. 

Afiya decided to close her boutique after two successful years, dedicating her time to the joys and responsibilities of motherhood. The birth of her beautiful baby boy infused her with even greater motivation to build her brand and garner invaluable experience in the retail and marketing industry.


Afiya’s determination led her to join a prominent retail company as their marketing coordinator. Her unwavering dedication and exceptional skills propelled her swiftly through the ranks, earning her a promotion to marketing manager. With each passing day, Afiya grew more proficient in her craft, accumulating invaluable knowledge and skills that would serve her well in her future endeavors.


Armed with a newfound wealth of experience, Afiya began organizing her own pop-up shops, showcasing her designs to a wider audience not only in Trinidad and Tobago, but internationally as well. Afiya was also chosen to represent Trinidad and Tobago’s fashion industry on two occasions for Carifesta. The overwhelming success of these events prompted her to open another store in Port of Spain, solidifying her position as a prominent fashion designer in Trinidad and Tobago. Afiya’s creativity and talent quickly caught the attention of many soca artists, leading to fruitful collaborations and styling opportunities for corporate ad campaigns. Her work garnered recognition from prestigious magazines, such as Trinidad Express Women’s Magazine, and she graced the pages of renowned newspapers like Newsday. Her captivating story also caught the eye of media outlets beyond her homeland, earning her a feature in the Jamaican Gleaner Newspapers.


Expanding her reach further, Afiya extended her pop-up shops to destinations such as Jamaica, Barbados, and New York. These ventures proved to be highly successful, leading to partnerships with retail stores, in Hilton Hotel Trinidad and Downtown Atlanta. Through these collaborations, Afiya was able to close her boutique, redirecting her focus towards marketing and production—areas that fueled her passion and aligned with her aspirations.


Throughout her journey, Afiya has remained unwavering in her commitment to women’s empowerment. She does motivational talks and shares her story wherever she is invited to. Her designs not only accentuate the beauty and individuality of each wearer but also serve as a medium for self-expression and confidence. Afiya’s vision extends beyond fashion; it encompasses the belief that every woman deserves to feel empowered, celebrated, and comfortable in her own skin.


Today, Afiya stands as a beacon of inspiration and an emblem of triumph over adversity. Her unwavering determination, entrepreneurial spirit, and relentless pursuit of her dreams have transformed

About Loud

LOUD by Afiya is an essential to every woman’s closet. Each exclusive piece is handmade with quality materials and offers trendy styles that embrace vivid colours, select prints, and patterned fabrics. Our Atelier and online store are driven by a passion to outfit every woman with a look and feel that’s simply phenomenal.